1:1 Coaching with Cath Spencer-Smith, Kione Wilkins and Candice Morgan
Coaching Call Summary and Action Items
Coaching Call with Candice, Kione and Cath - October 03
Meeting Purpose
Key Takeaways
- Plan to incentivize Isabel (receptionist) with commission-based debt collection and Google review generation
- Decision to transition Julia's role to commission-based for 90+ day debt collection
- Need to update website and branding, considering "Westminster Physio and Pilates" as potential new name
- Upcoming wellbeing week event with low bookings; plan to improve marketing for future events
Topics
Wellbeing Week Event
- Scheduled for October 6-10, 2025
- Currently at 30% capacity, lower than previous events
- £10 per session to ensure attendee commitment
- Targeting corporate clients, especially Landsic
- Marketing challenges: timing (2 weeks prior seen as too late), reaching new audiences
Debt Collection Strategy
- Current 90+ day debt: £9k total, £4k from AXA
- Plan to test Isabel with 10 easy-to-chase debtors, offering 25% commission
- Transition Julia to commission-based model for 90+ day debt
- Mita to focus on debt avoidance and current debt management
Website and Branding Update
- Considering "Westminster Physio and Pilates" as new name, dropping "Centre"
- Aiming for a modern classic, minimalist aesthetic
- Plan to contact Cheryl (London Web Girlies) for website development
- Need to update logo and clinic aesthetics to match new branding
Staff Management
- Isabel showing initiative, seeking ways to earn more
- Proposal to incentivize Isabel with commission on debt collection and Google reviews
- Julia's role to be phased out as debt situation improves
Next Steps
- Delegate 10 easy-to-chase debtors to Isabel with 25% commission
- Prepare for transition of Julia's role to commission-based model
- Contact Cheryl to start website development process
- Develop strategy for increasing Google reviews (target: 5 per review, £50 bonus at 10 reviews)
- Take photos during upcoming wellbeing week for marketing materials
- Have Isabel upload current blogs to the website to maintain activity
Action Items
- Respond to 1-star Google review. Explain situation professionally. Highlight extended service. - WATCH (5 secs)
- Select 10 old debt cases (90+ days). Give to Isabel. Offer 25% commission on collections. - WATCH (5 secs)
- Take photos during launch week (Oct 6-10). Document taster sessions/new clients. - WATCH (5 secs)
- Contact Cheryl (London Web Girl). Discuss website redesign project. Get timeline/quote. - WATCH (5 secs)
CS